Dyamic KPI Creation

Users can now get custom KPIs created as per their requirements, on request. These custom KPIs are dynamically calculated for every query.

For example, you can get a calculated market share for all the brands or geographies. This allows you to get preferred data cuts with market share values.

The above image is an example of a dynamically created keyword "Rate of Sales". You can get other custom KPIs such as Market Share, SPPD etc. created as well.