4 Ways Explorazor Differs from Power BI
Since Explorazor is designed solely for Brand Managers, it has more to offer them than Power BI. Here are 4 ways Explorazor differs from Power…
How Data Analysis Helps Marketers
Does data analysis really help marketers? Let’s explore 3 important ways it does. And is there a way to ease data analysis? Let’s explore that too
The Not-So-Subtle Relationship Between Branding & Sales
Today we’ll be talking about branding’s impact on sales using some examples from the FMCG industry. The purpose of this article is to convey, in no uncertain terms, that companies need to pay attention to and hammer down their branding strategies right now.
The Painful Process of Making a Data-Backed Decision
Let’s explore the decision-making process that a business user goes through, with an aim to identify the challenges they face during this process and explore a very relevant solution for that.
In Retail, Building the Right Omnichannel Strategy is Everything
This blog makes a case for the need of an omnichannel retail strategy, 2 primary ways it helps companies, and some prerequisites before building one.
Interested in Becoming a Brand Manager? Know your IQVIA Data!
This blog aims to introduce budding Brand Managers to IQVIA and some of its data columns, to help them understand how IQVIA data helps Brand Managers in the pharmaceutical industry achieve their objectives.
Interested in Becoming a Brand Manager? Know Your Kantar Data!
Get introduced to some columns in the Kantar dataset and learn how Brand Managers apply these data points to elevate their brand.