4 Ways Explorazor Differs from Power BI
Since Explorazor is designed solely for Brand Managers, it has more to offer them than Power BI. Here are 4 ways Explorazor differs from Power…
How Customer Segmentation Benefits CPG Companies
Discover the benefits and limitations of customer segmentation for CPG companies and how P&G, Coca-Cola, Nestle, and Unilever successfully use segmentation to target their audiences.
The Power of Influencer Marketing in CPG Industry
Discover the benefits and challenges of influencer marketing in CPG. Learn best practices and explore successful campaigns from Glossier, HelloFresh, and Nike.
Point of Sale Data: How CPG Companies Use It to Improve Decision-Making
The consumer packaged goods (CPG) industry is a highly competitive market, and companies need to make informed decisions to stay ahead. One tool that CPG companies use to make data-driven decisions is Point of Sale (POS) data.
Market Basket Analysis: A Guide to Understanding Consumer Behavior in the CPG Industry
Learn how Market Basket Analysis can help you gain valuable insights into consumer behavior in the CPG industry.
5 Ways Artificial Intelligence (AI) like ChatGPT is Revolutionizing CPG Industry
This blog post will examine the various ways in which AI is transforming the CPG industry, including its benefits, challenges, and the future outlook.
A Pre-Built Brand Overview Dashboard and RCA Across Datasets – Explorazor Product Updates
In Explorazor’s latest update, we’ll take a look at the newly introduced features Brand Overview dashboard, ability to conduct RCA across datasets, and 5 other helpful updates.